For years, China has held sway in the US nonwoven market (HS Code 560392, covering nonwovens with a weight over 25 g/m²). However, the escalating US tariffs are chipping away at China’s price edge.
Tariff Impact on China’s Exports
China remains the top exporter, with exports to the US reaching 135 Million in2024, atanaverage price of 2.92/kg, highlighting its high – volume, low – cost model. But the tariff hikes are a game – changer. On February 4, 2025, the US raised the tariff to 10%, pushing the expected export price to 3.20/kg. Then, on March 4,2025, the tariff jumped to 20%, 3.50/ kg or more. As prices rise, price – sensitive US buyers may look elsewhere.
Competitors’ Market Strategies
●Taiwan has a relatively small export volume, but the average export price is 3.81 US dollars per kilogram, indicating that it focuses on the high-end or specialized non-woven fabric market.
●Thailand has the highest average export price, reaching 6.01 US dollars per kilogram. It mainly adopts a strategy of high-quality and differentiated competition, targeting specific market segments.
●Turkey has an average export price of 3.28 US dollars per kilogram, suggesting that its market positioning may lean towards high-end applications or specialized manufacturing capabilities.
●Germany has the smallest export volume, but the highest average price, reaching 6.39 US dollars per kilogram. It may maintain its high premium competitive advantage due to government subsidies, improved production efficiency, or a focus on the high-end market.
China’s Competitive Edge and Challenges
China boasts a high production volume, a mature supply chain, and a Logistics Performance Index (LPI) of 3.7, ensuring high supply chain efficiency and shines with a vast product range. It covers diverse applications like healthcare, home decoration, agriculture, and packaging, meeting the US market’s multifaceted demands with rich variety. However, the tariff – driven cost increases are weakening its price competitiveness. The US market may shift towards suppliers with lower tariffs, like Taiwan and Thailand.
Outlook for China
Despite these challenges, China’s well – developed supply chain and logistics efficiency give it a fighting chance to maintain its leading position. Nevertheless, adjusting price strategies and enhancing product differentiation will be crucial in navigating these market changes.
Post time: Apr-22-2025
